Arizona State Parks Receives Multiple Awards at the Governor's Conference on Tourism
July 14, 2016
PHOENIX - At the Arizona Governor's Conference on Tourism on July 12, 2016, Arizona State Parks (ASP) received two awards from the Arizona Office of Tourism. ASP's Family Campout Program (FCP) received the Tourism Spirit of Service Award. ASP also won an Excellence in Innovative Marketing Award for their social media efforts.
"We are thrilled to receive these honors from the tourism community," said Arizona State Parks Executive Director Sue Black. "Thanks to the outstanding efforts of our staff and volunteers, these programs have not only introduced new audiences to our parks but also new generations who we hope will continue to lead active, healthy lives."
Arizona's Family Campout Program (FCP) is a family-based program that teaches families who are new to camping how to have fun together in the great outdoors. The FCP offers families inexperienced with camping the opportunity to have an organized camping weekend at an Arizona State Park without having to provide their own camping equipment or gear needed for activities offered throughout the weekend.
ASP's social media efforts included partnering with the REI on the Opt Outside campaign. ASP distributed free park passes for Black Friday and Thanksgiving weekend. Additional social media outreach was increased on Facebook, Twitter and Instagram utilizing such tools as Periscope and Facebook Live to stream interactive content such as a wild horned owl release by Liberty Wildlife at Lost Dutchman State Park and a demonstration of the newly rebuilt stamp mill at Jerome State Historic Park.
WHAT: Arizona State Parks receives Tourism Spirit of Service Award for the Family Campout Program and an Excellence in Innovative Marketing Award for Social Media.
WHERE: Westin La Paloma, Tucson, AZ
WHEN: Tuesday, July 12, 2016 at 6 p.m.
For information about all 30 Arizona State Parks and Natural Areas, the Trails and Off-Highway Vehicle Programs and State Historic Preservation Office call 1-877-MY-PARKS or visit AZStateParks.com.