The Evolution of an Icon–The History of Arizona Highways Magazine with Win Holden
McFarland State Historic Park
Thursday, April 20, 2023 11 a.m. - 12:30 p.m.
The first issue of Arizona Highways magazine was published in April 1925. In this presentation, former publisher Win Holden will share the fascinating story of how a brochure produced by the Arizona Highway Department evolved into one of the most respected and revered publications in the world. With annual economic impact of over $65 million, Arizona Highways reaches all 50 states and over 100 countries around the world. But the journey has been anything but uneventful. With a unique publishing model not dependent on advertising, the magazine has had to unearth new sources of revenue to sustain its operations. And, as part of the Arizona Department of Transportation, has had to survive without state funding. Learn how this remarkable magazine has beaten the odds and is thriving in a competitive environment that has seen respected national magazines fall by the wayside.